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Cookie Policy

Last Updated: January 15, 2026

Overview

This website uses cookies and similar tracking technologies to enhance your experience, measure site performance, and deliver personalised advertising. This Cookie Policy explains what cookies are, which ones we use, and how you can manage your preferences.

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They allow us to remember your preferences, understand how you interact with our site, and deliver relevant content and advertisements. Cookies can be either session-based (deleted when you close your browser) or persistent (stored for a set period).

Cookie Categories

We use cookies grouped into three categories. You can manage your preferences for each category independently.

1. Essential Cookies

Essential cookies are required for the website to function correctly. These cookies enable core functionality such as security, session management, and user interface preferences.

Consent Required: No – these cookies are automatically activated.

Retention Period: Session duration or up to 12 months for preference storage.

Examples: session_id, csrf_token, cookie_consent_status

2. Analytics Cookies

Analytics cookies measure how you use our website. They collect data about pages visited, time spent on pages, click patterns, and device information. This helps us understand user behaviour and improve our site.

Consent Required: Yes – activated only after you accept analytics cookies.

Tools Used: Google Analytics 4

Retention Period: Up to 14 months

Examples: _ga, _ga_XXXXXXX, _gid, _gat

3. Marketing & Advertising Cookies

Marketing cookies enable us to deliver personalised advertisements and remarketing campaigns across the internet. They help us understand which advertisements are effective and show relevant ads based on your interests.

Consent Required: Yes – activated only after you accept marketing cookies.

Retention Period: Up to 540 days

Platforms: Google Ads, Meta Pixel (Facebook/Instagram)

Third-Party Advertising Partners

Third-party vendors, including Google, use cookies to serve advertisements based on your previous visits to this website and other sites on the internet. We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

We use conversion tracking to understand which advertisements lead to actions on our website – such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Tracking Technologies Used

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags
  • Google Tag Manager (deployment container)

Google Services

This website uses the following Google services:

Google Analytics 4: Collects anonymised usage data, device information, and behavioural signals. IP anonymisation is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories.

Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

Managing Your Cookie Preferences

When you first visit our website, a consent banner appears allowing you to:

  • Accept All: Enable all cookie categories
  • Reject Non-Essential: Allow only essential cookies
  • Manage Preferences: Toggle each category individually

You can change your cookie preferences at any time by clicking "Manage Cookies" in the footer of this website. Your choice is stored for 12 months.

Opting Out of Personalised Advertising

You may opt out of personalised advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely – you will continue to see non-personalised advertisements.

Browser Controls

Most web browsers allow you to control cookies through your browser settings. You can typically:

  • View what cookies are stored
  • Block certain types of cookies
  • Delete cookies when you close your browser
  • Block third-party cookies entirely

Please note that disabling cookies may affect your website experience and some features may not function properly.

GDPR & International Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a).

You have the right to withdraw consent at any time by clicking "Manage Cookies" in the footer. Withdrawal does not affect processing that occurred while consent was valid.

Cookie Preference Panel

Manage Your Cookie Settings

Essential Cookies

Required for website functionality and security

Always On

Analytics Cookies

Help us understand how you use our website

Marketing & Advertising Cookies

Enable personalised ads and remarketing campaigns

Contact & Data Rights

If you have questions about our cookie use or wish to exercise your data rights under GDPR, please contact us:

BUBBLE & BERRY LTD

Unit 14 Tower Street

Brunswick Business Park

Liverpool, England, L3 4BJ

Email: [email protected]

Phone: +44 (0)151 220 7000

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. Any material changes will be announced via a prominent notice on our website. Your continued use of the website following notice of changes constitutes your acceptance of the updated policy.

Last Updated: January 15, 2026

For more information about how we collect and use data, please see our Privacy Policy.